Extreme Sports approached Click Here Media for a rebuild of their Extreme International website.
Their brief was to create a brand experience that educates potential partners and licencees within 60 seconds or less. A true elevator pitch, in website form.
We decided to take this quite literally, and proposed a parralax style, single page website, to showcase the brand identity and passion with slow motion, high definition background video mixed with edgy typography and tactile graphics.
Our design implemented a "Twitter wall" to show real time global tweets that mentioned the brand name or an event they were associated with, to truly show the brand reach. The concept would showcase the buzz of activity and excitement that Extreme were creating.